Brighter Choices on The Row
Spicy food…coffee…Merlot…if only the finer things in life weren’t so unkind to our teeth…
The fact is that even the most rigorous daily hygiene routine won’t keep away staining and discolouration forever.
Thankfully, restoring your smile’s natural shade has never been easier—and we’ve partnered with two leading whitening providers so you can achieve exceptional results in the clinic or from home.
Teeth whitening on The Row with Enlighten and Boutique provides an instant standalone smile lift or the perfect finishing touch to other cosmetic treatments.
Book A ConsultationThe Enlighten Shade Guarantee
Predictable whitening is no problem with Enlighten. The UK’s premium whitening comes with a unique guarantee to lift shades to VITA B1 brightness—the lightest on the scale cosmetic dentists use to measure shade.
And that’s not all there is to love about Enlighten, which works its magic over two weeks of daily home wear with no top-up session in the clinic needed.
Enlighten comes with effective anti-sensitivity Hydroxyapatite (HAP) toothpaste and serums to strengthen tooth enamel and keep you comfortable during the process.
Suitable For – Best for those seeking the highest degree of whitening with a guarantee of reaching VITA B1 shade.
Enlighten Formula – 10-16% carbamide peroxide followed by 6% hydrogen peroxide and Hydroxyapatite (HAP) toothpaste and serums to strengthen enamel and reduce sensitivity.
Treatment Duration – Typically 21 days.
Whitening Process – Three-week home treatment without needing a top-up session in the clinic.
Book A ConsultationBoutique Whitening
Boutique whitening is another one of our favourites. With options to whiten at home by day or night while you sleep, Boutique is designed to fit around your busy lifestyle.
Boutique’s By Day uses an effective yet gentle 6% hydrogen peroxide formula to give stunning results over two weeks of daily wear.
For whitening without taking time out of your busy day, Boutique By Night is perfect. The night formula uses carbamide peroxide, designed to be worn longer than the day formula.
Just pop in your whitening tray before bed and remove it before breakfast to receive a super shade lift in 10–14 days.
Suitable For – Ideal for those with a busy lifestyle. Offers flexibility with day and night options.
Boutique Formula – By Day: 6% hydrogen peroxide for effective, gentle whitening.
By Night: Carbamide peroxide for more extended wear during sleep.
Treatment Duration – Typically 10–14 days.
Whitening Process – Custom whitening trays are used either during the day or overnight.
Book A ConsultationThe Science of Whitening
Teeth whitening is a popular cosmetic dental procedure that helps to remove stains and discolouration, enhancing the natural brightness of your smile. Understanding the science behind this process can help you make informed decisions about your teeth whitening options.
Active Ingredients
The primary agents used in teeth whitening products are hydrogen peroxide or carbamide peroxide. These chemicals act as bleaching agents that break down into oxygen molecules. These molecules penetrate the porous outer layer of your teeth (enamel) and reach the discoloured molecules in your teeth.
Oxidation Process
Once these oxygen molecules come into contact with the discoloured molecules in your teeth, they initiate a reaction known as oxidation. This reaction breaks the bonds that hold the discoloured molecules together, effectively dispersing them and leaving your teeth whiter.
Get Whitening on The Row
Get in touch to arrange your consultation with our cosmetic dentistry team.
BOOK CONSULTATIONFrequently Asked Questions
Can teeth whitening be painful?
Some people may find that their teeth become sensitive during or after the treatment. These symptoms are usually temporary and should disappear within a few days of the treatment finishing.
How long will my teeth stay whiter?
The effects of whitening vary from person to person. The effect is less likely to last as long if you smoke, eat, or drink products that can stain your teeth. We advise top-up applications every 3–6 months; this is really easy to do at home.
What products should I avoid to preserve the whiteness of my teeth?
During whitening, we advise avoiding anything that would stain a white shirt (for example, coffee, red wine, tobacco, curry, or tomato-based sauces).
Is an oral hygiene appointment required before whitening?
We advise everyone to have a hygiene appointment before starting whitening. This will remove all stains to help provide you with the best possible outcome.
Do I need to have good oral health before beginning whitening?
Like all cosmetic procedures, good oral health is a prerequisite for starting whitening. Any tooth decay, gum disease, or other oral health-related issues must be resolved in advance.
Do I need to see a dentist before whitening my teeth?
To whiten teeth, you must have a dental health examination before treatment.
Is teeth whitening safe?
Whitening is a safe treatment. However, it is not suitable for pregnant women, mothers who are breastfeeding, or anyone under 18 years of age.
Can I buy teeth whitening products over the counter?
In the UK, effective teeth whitening products must be prescribed by your dentist.
